Creative + Brand Strategist.
MARKET RESEARCHER.
INSIGHT EXPLORER.

Over the past 15 years, I’ve helped dozens of household brands connect with consumers. By harnessing the collective power of research, data, and creativity I deliver human-based strategy that inspires teams and builds brand loyalty.

Market Research

Brand Strategy + Positioning

Competitive + Trend Analyses

Ethnographies, IDIs, Focus Groups

Resumé

Insight Development

Audience Personas + Segmentation

Consumer Journeys

Brief Writing + Creative Kickoffs

Ideation Design + Facilitation

Concept Evaluation

Messaging Strategy

Channel Strategy

Market Research

Primary observational research obtained for Whirlpool and Maytag brands that uncovered insights around new owner onboarding and loyalty.

Insight Development

Creative strategy capitalizing on the unique qualities of the KitchenAid consumer.

Brand Strategy

Brand refresh for Everydrop shaped by competitive analysis, consumer research, and internal business needs.

In-Store Activation

Continuing the brand story in-store.

Ideation Design + Facilitation

Guiding teams through the process of design thinking and creative problem solving.

Qualitative Research

In-depth interviews provided learnings around in-store processes and unmet needs of Walgreens employees.

Marketing Strategy

Deep dive into Oboz’s consumer segments and business goals helped shape their annual marketing strategy including a new product launch.

New Product Innovation

In-market products developed from design thinking.

References

“Bridget’s input helped drive a solid strategy and the final output was a perfect mix of strategy, substance, and creative vision. She’s been an awesome partner.”

- Senior Brand Manager

“Bridget’s executional take on strategy is a refreshing right turn from the unusable frameworks that have been provided for years.”

- Group Creative Director

Talented, tenacious, open-minded, quick learner, right/left-brainer. . . the list goes on. The first things you’ll notice are her positive personality and creative talents. But once you work with her, you'll see that forward-thinking and dedication to getting it right are her top qualities.

- Innovation Director

“Bridget's mindfulness and strategic thinking is a powerhouse. I've been in so many meetings where she just knows the right thought-provoking questions to ask.”

Creative + Brand Strategist.
MARKET RESEARCHER.
INSIGHT EXPLORER.

“Bridget’s input helped drive a solid strategy and the final output was a perfect mix of strategy, substance, and creative vision. She’s been an awesome partner.”

- Senior Brand Manager

“Bridget’s executional take on strategy is a refreshing right turn from the unusable frameworks that have been provided for years.”

- Group Creative Director

Talented, tenacious, open-minded, quick learner, right/left-brainer. . . the list goes on. The first things you’ll notice are her positive personality and creative talents. But once you work with her, you'll see that forward-thinking and dedication to getting it right are her top qualities.

- Innovation Director

“Bridget's mindfulness and strategic thinking is a powerhouse. I've been in so many meetings where she just knows the right thought-provoking questions to ask.”

- Account Director

“Bridget is one of the absolute best at filtering creative solutions against business objectives, data, and strategy.”

- Director of Strategy

Ready to work? Let’s talk.

ARE YOU A THINKER TOO?
TAKE A PEEK INSIDE MY BRAIN.

Creative + Brand Strategist. MARKET RESEARCHER.INSIGHT EXPLORER.

“Bridget’s input helped drive a solid strategy and the final output was a perfect mix of strategy, substance, and creative vision. She’s been an awesome partner.”

- Senior Brand Manager

“Bridget’s executional take on strategy is a refreshing right turn from the unusable frameworks that have been provided for years.”

- Group Creative Director

Talented, tenacious, open-minded, quick learner, right/left-brainer. . . the list goes on. The first things you’ll notice are her positive personality and creative talents. But once you work with her, you'll see that forward-thinking and dedication to getting it right are her top qualities.

- Innovation Director

“Bridget's mindfulness and strategic thinking is a powerhouse. I've been in so many meetings where she just knows the right thought-provoking questions to ask.”

- Account Director

“Bridget is one of the absolute best at filtering creative solutions against business objectives, data, and strategy.”

- Director of Strategy

Ready to work? Let’s talk.

Creative + Brand Strategist.
MARKET RESEARCHER.
INSIGHT EXPLORER.