Brand + INNOVATION Strategist.
QUALITATIVE RESEARCHER.
INSIGHT EXPLORER.

Over the past 15 years, I’ve helped dozens of household brands connect with consumers. By harnessing the collective power of research, data, and creativity I deliver human-based strategy that inspires teams, ignites innovation, and builds brand loyalty.

BRAND EXPERIENCE

AREAS OF EXPERTISE

Consumer Research

Brand Strategy + Positioning

Competitive + Trend Analyses

Ethnographies, IDIs, Focus Groups

Resumé

Insight Development

Audience Personas + Segmentation

Consumer Journeys

Brief Writing + Creative Kickoffs

Ideation Design + Facilitation

Concept Evaluation

Messaging Strategy

Channel Strategy

Explore case studies below. Some may be password protected.

Creative Strategy

Identified a prime opportunity to connect with a global kitchen brand’s passion-driven audience in a totally new way and designed the Creative Strategy that would balance the desires of the customer with the needs of the business.

Qualitative Research

Primary observational research obtained for Whirlpool and Maytag brands that uncovered insights around new owner onboarding and loyalty.

Integrated Marketing Campaign Strategy

Deep dive into Oboz’s consumer segments and business goals helped shape their annual marketing strategy including a new product launch.

Experiential Strategy

Brand Strategy

Brand refresh for Everydrop shaped by competitive analysis, consumer research, and internal business needs.

Ideation Design + Facilitation

Guiding teams through the process of design thinking and creative problem solving.

Experiential Strategy

Qualitative Research

In-depth interviews provided learnings around in-store processes and unmet needs of a national pharmacy’s employees.

New Product Innovation

In-market products developed from design thinking.

Brand Identity

WHAT MY CLIENTS HAVE TO SAY:

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Brand + INNOVATION Strategist.
QUALITATIVE RESEARCHER.
INSIGHT EXPLORER.

AREAS OF EXPERTISE

WHAT MY CLIENTS HAVE TO SAY:

Ready to work? Let’s talk.

ARE YOU A THINKER TOO?
TAKE A PEEK INSIDE MY BRAIN.

Brand + INNOVATION Strategist. QUALITATIVE RESEARCHER.INSIGHT EXPLORER.

AREAS OF EXPERTISE

WHAT MY CLIENTS HAVE TO SAY:

Ready to work? Let’s talk.

Brand + INNOVATION Strategist.
QUALITATIVE RESEARCHER.
INSIGHT EXPLORER.