Brand + INNOVATION Strategist.
QUALITATIVE RESEARCHER.
INSIGHT EXPLORER.

Over the past 15 years, I’ve helped dozens of household brands connect with consumers. By harnessing the collective power of research, data, and creativity I deliver human-based strategy that inspires teams, ignites innovation, and builds brand loyalty.

BRAND EXPERIENCE

AREAS OF EXPERTISE

Consumer Research

Brand Strategy + Positioning

Competitive + Trend Analyses

Ethnographies, IDIs, Focus Groups

Resumé

Insight Development

Audience Personas + Segmentation

Consumer Journeys

Brief Writing + Creative Kickoffs

Ideation Design + Facilitation

Concept Evaluation

Messaging Strategy

Channel Strategy

Explore case studies below. Some may be password protected.

Creative Strategy

Identified a prime opportunity to connect with a global kitchen brand’s passion-driven audience in a totally new way and designed the Creative Strategy that would balance the desires of the customer with the needs of the business.

Qualitative Research

Primary observational research obtained for Whirlpool and Maytag brands that uncovered insights around new owner onboarding and loyalty.

Integrated Marketing Campaign Strategy

Deep dive into Oboz’s consumer segments and business goals helped shape their annual marketing strategy including a new product launch.

Experiential Strategy

Brand Strategy

Brand refresh for Everydrop shaped by competitive analysis, consumer research, and internal business needs.

Ideation Design + Facilitation

Guiding teams through the process of design thinking and creative problem solving.

Experiential Strategy

Qualitative Research

In-depth interviews provided learnings around in-store processes and unmet needs of a national pharmacy’s employees.

New Product Innovation

In-market products developed from design thinking.

Brand Identity

WHAT MY CLIENTS HAVE TO SAY:

References

“Bridget adds so much depth and nuance at every step, from shaping contextual studies with rich context, to running collaborative sessions, to jumping in on reports and refining not just the content but the tone and storytelling. Her input and dedication have been key to its success!”

- GLOBAL DIRECTOR UX RESEARCH

“Bridget’s input helped drive a solid strategy and the final output was a perfect mix of strategy, substance, and creative vision. She’s been an awesome partner.”

- Senior Brand Manager

“Bridget’s executional take on strategy is a refreshing right turn from the unusable frameworks that have been provided for years.”

- Group Creative Director

Talented, tenacious, open-minded, quick learner, right/left-brainer. . . the list goes on. The first things you’ll notice are her positive personality and creative talents. But once you work with her, you'll see that forward-thinking and dedication to getting it right are her top qualities.

- Innovation Director

“Bridget's mindfulness and strategic thinking is a powerhouse. I've been in so many meetings where she just knows the right thought-provoking questions to ask.”