A/B Workshops
Brand Strategy + Performance Tracking
Andy Madden and Bridget Kuglin have teamed up to offer a selection of workshops that blend big-picture branding with detailed measurement strategies.
This powerful combination ensures you’ll learn how to grow your brand and effectively track that growth. With their combined decades of experience, Andy and Bridget guide the workshops, but it’s your team that brings the real magic. Our collaborative approach allows us to ask the right questions, while you share your expertise to discover innovative answers together.
We’ve designed a collaborative experience that encourages your team to tackle branding and measurement challenges from fresh perspectives. This approach not only uncovers effective solutions but also sets you apart from the competition. With a structured yet flexible format, they prompt your team to engage deeply with important, sometimes tough questions.
Check out our workshop packages below to see how your organization can benefit from this dynamic, collaborative experience.
Photo by @jeremybishop
DEEP DIVE
A 1 month, tailored deep-dive into your customer, your brand, and your success tracking tools.
As we look closely to see how your customer has evolved in 2024, we’ll identify where your brand should shift and what opportunities exist based on next year’s trends.
As a result, you’ll kick off 2025 with a comprehensive understanding of your ideal customer, a robust brand strategy, 2025 opportunity map, and comprehensive Performance Reporting Dashboard. One follow-up meeting is included, but quarterly support can also be made available upon request.
Photo by @baileymahon
MAKE WAVES
A 2-Week sprint anchored by a 1 day in-person workshop.
A little bit of planning goes a long way for businesses ready to grow in 2025. In this full-day, custom workshop we’ll uncover any gaps in your customer’s experience, give your brand a refresh for the new year, and set you up with the tools that will help you measure your progress throughout 2025.
Photo by @brett_harrison
DIP YOUR TOE
This half day virtual workshop is for businesses who are in the crunch of Q4 but know they need to plan ahead.
Based on your needs, we’ll quickly identify ways to enhance your customer knowledge and evaluate your digital performance tools. You’ll walk away with a better understanding of how to connect with your customers in 2025 and what tools will track that progress effectively.